Monday, September 30, 2013

Color Theory Worksheet


Color Theory Worksheet


Please read the materials listed below and answer the following questions:

 


 

 

Please type out answers in complete sentences.  You may paraphrase.  Please do NOT copy and paste definitions. 

 

  1. Define hue: Hue is what distinguishes one color from another.
  2. Define value: Value is the relative lightness or darkness of a color.
  3. Define saturation: Saturation is roughly equivalent to brightness.
  4. How many colors are available on our computers? There are about 16.8 million colors on a computer.
  5. Define secondary color: Secondary colors are two primary colors mixed together.
  6. Define tertiary color: Tertiary colors are a primary plus a neighboring secondary color.
  7. Define complementary colors: Complementary colors are two colors which sit opposite each other on the color wheel.
  8. What are the primary colors in Photoshop? Primary colors in Photoshop are red, green, and blue.
  9. What are the secondary colors in Photoshop? Secondary colors in Photoshop are cyan, magenta, and yellow.
  10. Define subtractive color model: The subtractive color model is where you mix the three primary colors together to make black.
  11. Define additive color model: The additive color model is where you add the three primaries together to get pure white light.
  12. Is RGB additive or subtractive? RGB is additive.
  13. Is CMYK additive or subtractive? CMYK is subtractive.
  14. What is the RGB color model used for? RGB color model is used to get a pure white light.
  15. What is the CMYK color model used for? CMYK is the color model used for printing presses.
  16. Define analogous colors: Analogous colors are those which sit next to each other on the color wheel.
  17. Define tint: Tint is a color in which white has been added to a pure color.
  18. Define shade: Shade is a color in which black has been added to a pure color.
  19. Define neutral: Neutral is the combination of complementary colors.
  20. What can be said in general about warm colors? Warm colors visually tend to jump forward into prominence in a piece of design.
  21. What can be said in general about cool colors? Cool colors tend to recede in a design.
  22. What color is associated with stability? Brown is associated with stability.
  23. What color symbolizes royalty? Purple is associated with royalty.
  24. What is the color of cleanliness? Blue is the color of cleanliness.
  25. What color symbolizes freshness? Light yellow symbolizes freshness.
  26. Which colors are associated with joy? Light red and orange are associated with joy.
  27. What color symbolizes passion and danger? Red symbolizes passion and danger.
  28. Dark red is associated with: Dark red is associated with vigor, willpower, rage, anger, leadership, courage, longing, malice, and wrath.
  29. Reddish-brown is associated with: Reddish-brown is associated with harvest and fall.
  30. Dark orange is associated with: Dark orange can mean deceit and distrust.
  31. Gold is associated with: Gold evokes the feeling of prestige. Gold often symbolizes high quality, illumination, wisdom, and wealth.
  32. Yellow is associated with: Yellow is associated with joy, happiness, intellect, and energy.
  33. Dark green is associated with: Dark green is associated with money.
  34. Olive green is associated with: Olive green is associated with peace.
  35. Light blue is associated with: Light blue is associated with health, healing, tranquility, understanding, and softness.
  36.  Dark purple is associated with: Dark purple is associated with gloom, sad feelings, and frustration.
  37. Why is the use of color important in graphic Design? The use of color is important in graphic design because it catches the reader’s eye, and helps portray a certain mood.

Thursday, September 26, 2013

One Word Art

I created the T with a larger size to represent the heavy object pushing the other letters over. I positioned my letters to where they were touching one another in order to add the effect of one object falling on another. I also rotated the letters to help add the same effect.

Wednesday, September 25, 2013

Tuesday, September 24, 2013

Glyph Monster


I think my Glyph Monster turned out better than I thought it would. A struggle I had to overcome was finding a way to create the nose and mouth. In the end, I was able to use parenthesis, ellipses, and other letters along will my knowledge of illustrator to create them.

Typography Applied


Wednesday, September 18, 2013

Typography Worksheet

Typography Worksheet:
Write out the answers to these questions in complete sentences. 

Label and define all of the above numbers:
1. The ascender line is the imaginary line which determines the height of ascenders.
2. The base line is the imaginary line on which all characters rest. Descenders hand below the base line.               
3. The ascender height is the x-height plus the height of the ascending stroke. It is the distance between the base line and the ascender line.
4. The cap height is the height of capital letters. It is the distance between the base line and the cap line.
5. The descender is the stroke of a letter which dips below the base line, as in the letters g and j.
6. The ascender is the stroke of a letter which rises above the mean line, as in the letter d, f and k.
7. The x-height is the distance between the flat top and bottom of a lower case letter which has no ascender or descender, such as x. It is the distance between the base line and the mean line. The curved tops and bottoms of the p, o, and g extend beyond these lines so that they appear visually to fit the x-height.
8. The cap line is the imaginary line which determines the height of capital letters.
9. The mean line is the imaginary line which determines the height of lowercase letters. Ascenders rise above the mean line.
10.  The descender line is the imaginary line which defines the bottom reach of descenders.

Define Serif: The fine line that extends from the top and bottom of letters making them easier to read; used for the body text of a book.
Define Sans-Serif: A typeface that is straight with no serifs of small extensions on letters; generally used for headers.
When do you use Antique Fonts? Antique fonts can be used to evoke a period feel since they have a long history.
At most how many words should be Decorative Fonts at a time? No more than three words at a time should be in decorative font.                                                                                                                                                          What does a script font resemble? A script font resembles handwriting.
What element of design does script represent? (From elements lesson) Script represents typeface.
Why use Symbol Fonts? Symbol fonts can complement specific fonts.

Define Typography: Typography is the art and process of arranging type for a variety of media purposes.
Why do designers need a solid foundation in typography? By understanding the underlying message that your choice of text contains, you will become more effective as you design and layout projects containing words and phrases.
Kerning: The space located between individual letters of a word
Leading: The space between the lines of texts
Tracking: The white space throughout the text body
When do you use the following?
Center Alignment: Used to draw attention and is used a majority of the time for headlines or titles.
Right Alignment: Used for corporate business letters, return address labels, business cards, and a variety of other applications where a formal style of alignment is needed.
Justified Alignment:  Usually reserved for newspaper print and body text for textbooks.
What is remembered: good styling or bad styling? Good styling is remembered.
What is legibility? Legibility is the quality of being readable or distinguished by the eye.
Type size smaller than 7pt is: Type size smaller than 7pt is difficult to read.
Type size smaller than 3pts is: Type size smaller than 3pt is illegible.
Type range for legible type is: Type range for legible type is between 8pt and 14pt.
What do you use for long passages? Use 9pt or 10pt for long passages.
What case do we use for Body? Use between 8pt and 14pt for body.
What is measure? Measure is the width of the text column.
What can you tell me about Ragged Edges? Ragged Edges do not look good in text.
What are some ways text can be used and what font types do you use for each?
Text can be used to create different shapes and illustrations. Hand drawn letters can be used to create illustrations. Arabic is more flowing and organic which allows the designer to create decorative designs.

Choosing and Using Type:  http://www.will-harris.com/use-type.htm
**Read ALL of it.  Answer the following:
Why is choosing and using the right font important? (Two reasons) The right typeface can encourage people to read your message. The wrong typeface or bad typography can make your message go unread.
What are the two most important things to remember? Type should not overpower the text. Think about your reader and the feeling you want to convey so you can choose a typeface that fits.
What is appropriate? What do you have to consider? Appropriate typeface conveys the feeling you want the reader to have. You have to consider the audience that will read your work.

Tell me the rules:  (there are 10)

  1. Body text should be between 10 and 12 point, with 11 point best for printing to 300 dot-per-inch printers. Use the same typeface, typesize, and leading for all your body copy.
  2. Use enough leading (or line-spacing). Always add at least 1 or 2 points to the type size.
  3. Don’t make your lines too short or too long. Optimum size: Over 30 characters and under 70 characters.
  4. Make paragraph beginnings clear. Use either an indent or block style for paragraphs. Don’t use both. Don’t use neither, either.
  5. Use only one space after a period, not two.
  6. Don’t justify text unless you have to. If you justify text you must use hyphenation.
  7. Don’t underline anything, especially not headlines or subheads since lines separate them from the text with which they belong.
  8. Use italics instead of underlines.
  9. Don’t set long blocks of text in italics, bold, or all caps because they’re harder to read.
  10. Leave more space above headlines and subheads than below them, and avoid setting them in all caps. Use subheads liberally to help readers find what they’re looking for.

Monday, September 16, 2013

Water Drop

The different techniques I used to create my water drop included using many elipses tool to create shapes, using different opacity levels to create depth, and I used different gradient levels to create color. For me, the most challenging part was using the "minus front" tool. To get through it, I played around with the software and asked for help.

Friday, September 6, 2013

Basketball Player

To create my basketball player, I used multiple different layers and shapes. The main shapes I used were rectangles and ellipses.  For example, I used an ellipses to create the head, ears, fingers, basketball, and feet. Lastly, I used many different tools. I used the shape builder to create the shoulders, feet, hair, and mouth.







Tuesday, September 3, 2013

Sunny Picture



Using the element of design, line, I created the horizon. The direction of the horizon was a horizontal line. I also used many shapes to make my picture. I used a circle to create the sun, two stars to create the palms of my tree, and  a rectangle to create the sky and the body of water. In relation to size, the rectangle I used to create the sky is the largest shape. The visual texture of my picture is smooth. I also used many different colors to create my picture. For the water and sky I used two different colors of blue. For the tree, I used green and brown. Lastly, for the sun, I used orange.